Today on Total Retail

How REI Prioritizes Technology Investments
September 21, 2023 at 8:55 pm

REI, a leading seller of outdoor apparel and equipment, has a unique co-op business model that includes a quadruple bottom line. The retailer closely monitors and reports on the health of the business, as well as the health of its employees, its co-op members, and society at large. That quadruple bottom line and company mission, different…

’Tis the Season to Bust 3 Customer Experience Myths
September 21, 2023 at 4:17 pm

The holidays are filled with myths, misconceptions and half-truths. We’ve all heard them: “Santa is real,” “I love this heinous sweater,” or “I’m not sure where that last cookie went.” When it comes to the retail industry, myths about customer experience (CX) are some of the most pervasive. During the holiday season, it’s critical for…

Why Retailers Should Reassess Their Data Tracking Strategies Ahead of the Holidays
September 21, 2023 at 3:52 pm

With online shopping maintaining its edge over the in-store experience post-pandemic, brands are already focusing on their e-commerce advertising strategies ahead of the holidays — from social media integration to maximizing their use of consumer data. According to a recent survey, a staggering 66 percent of e-commerce decision makers said they were prioritizing collecting first-party customer data in…

Leveraging the Work Opportunity Tax Credit to Bolster Holiday Season Hiring
September 21, 2023 at 11:51 am

If you've spent any time at a major retailer recently you know the holiday season is rapidly approaching. Retailers all over the United States are preparing for what's typically their busiest time of the year. However, this year, retailers are finding it difficult to find qualified employees to fill their seasonal hiring needs due to…

Operation Omnichannel: A Seamless and Cohesive Shopping Experience
September 21, 2023 at 3:27 pm

With the popularity of online shopping, it's critical for retail brands to have a strong online presence and make their products easily accessible. However, many consumers still prefer an in-store shopping experience. A dual approach capturing all retail channels allows brands to reach the widest possible audience of consumers. For retail brands, the concept of…

Amazon Announces Oct. 10-11 as Next Prime Sale
September 20, 2023 at 3:28 pm

Amazon.com announced on Monday that its next Prime Day sale will be held Oct. 10-11, promising deals as often as every five minutes during the 48-hour event. This is the second Prime Day event the online retail giant has held this year. During the July Prime Day event, the top-selling deal categories included home, fashion and…

How AI-Powered and Data-Driven Retailers Can Prosper in Tough Economic Conditions
September 20, 2023 at 4:34 pm

Rising inflation and changing marketplace trends are among the key concerns of retailers around the U.S., as shoppers not only display unprecedented behaviors but also watch every dollar they spend. This makes it even more difficult for businesses in this space to create compelling marketing campaigns that drive conversions and increase loyalty Shopper Behavior in…

How Ben Bridge Uses Subscription Diamond Inventory Tech to Propel Growth
September 20, 2023 at 10:04 am

Engagement ring spending in the United States rose 9.2 percent in 2022 year-over-year, according to the latest data from The Wedding Report, and another 2 million-plus weddings are likely for 2023. As a result, there are going to be lots of young couples walking into jewelry stores with that gleam in their eyes, ready to…

Safeguarding Brand Integrity and Trust Amid Counterfeit Concerns
September 20, 2023 at 8:49 am

Counterfeiting is a pressing concern for businesses globally, transcending all sectors and demographics. It affects the brick-and-mortar, catalog, and e-commerce sectors and undermines customer retention, service, management, merchandising, mobile, and omnichannel integration. It encompasses everything from fake consumer goods to fraudulent copies of digital products. This rising tide of counterfeiting is fueled by an intricate…

Zulily Partners With Celebrity Chef Curtis Stone to Take the Stress Out of School Lunch Planning
September 20, 2023 at 8:12 am

Last month, online retailer Zulily and Michelin-starred celebrity chef — and dad of two — Curtis Stone ("Iron Chef," "Top Chef Masters," "Top Chef Jr.") teamed up to take the stress out of back-to-school lunchbox planning. The back-to-school season puts a lot of pressure on parents’ wallets, especially at the grocery store, where food prices are increasing. Furthermore, time is…