Today on Total Retail

Toys R Us Pushes Ahead With Retail Comeback, to Open 24 New Stores
October 2, 2023 at 2:51 pm

Toys R Us is plotting a bold comeback in the U.S., as it plans to expand its brick-and-mortar presence with as many as 24 new flagship stores and a separate rollout at airports and on cruise ships starting this holiday season. The toy retailer’s parent company, WHP Global, announced what it called the “Air, Land and…

The Future of Shoppable Video Ads is Here: Embracing Active Attention
October 2, 2023 at 12:21 pm

In the ever-evolving business of marketing, one thing has become clear: the era of passive metrics is over. As advertisers navigate this dynamic new world, the deprecation of cookies — a change that holds seismic implications — is at the forefront of the transformation. The looming loss of cookies has, without question, paved the way…

An Inside Perspective on Ashley's Rebrand and Store Refresh
October 2, 2023 at 1:03 pm

In episode 421 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Chris Wantlin, chief retail officer at Ashley, the No. 1 furniture and mattress retailer in North America. Among other topics, Wantlin discusses the company's recent rebrand, how Ashley is bringing consumer awareness to its brand refresh, and the internal collaboration needed to execute the…

No Pain, No Gain: How to Navigate the E-Commerce Evolution
October 2, 2023 at 10:56 am

E-commerce is on the cusp of a massive change. With more than 15 years of digitalization behind it, the old ways of doing things will soon no longer be acceptable. For years, e-commerce players have faced the same vital decision, courtesy of economic and business theorist Michael Porter. Imagine a crossroads. One clear path is…

GameStop Names Ryan Cohen CEO, Won't Receive Salary
September 28, 2023 at 1:13 pm

GameStop announced Thursday morning that billionaire activist investor Ryan Cohen would take over as the video game retailer’s chief executive, chairman and president effective immediately — and he won’t be collecting a salary. GameStop’s board, with Cohen abstaining, unanimously voted to appoint the entrepreneur as the retailer’s top executive on Wednesday. Cohen had previously held the title…

Retail Execs Talk Generative AI and its Future Impact
September 28, 2023 at 4:43 pm

At the Total Retail Tech conference earlier this month in Denver, generative artificial intelligence was a theme of ongoing conversation. From keynote presentations and panel discussions on stage to peer group sessions and one-to-one meetings off stage, attendees were buzzing about generative AI and its current and future impact on their work and the organizations…

Foiling the Fakes: A Retailer Battle Plan to End Brand Fraud
September 28, 2023 at 11:52 am

Imposter scams were the most common type of fraud reported to the U.S. Federal Trade Commission (FTC) in 2022. Consumers lost $660 million in the U.S. alone to business impersonation scams that year. Brand impersonators and counterfeits have always been a problem for retailers, but technology is making it easy for organized imposters to run scams…

Winning Marketing Strategies for the Holiday Shopping Season
September 28, 2023 at 10:05 am

:Effective marketing strategies for the upcoming holiday shopping season include the following: 1. Utilize short-form videos. The competition for the best online experience is accelerating as consumers become increasingly selective about how they spend their time online. With time being a limited resource, it's crucial for brands to ensure that consumers get the most value…

The Evolution of AI in Retail and Why it’s Only the Beginning
September 28, 2023 at 9:16 am

Artificial intelligence is no stranger to the retail industry. Amazon.com was an early adopter of AI, leveraging it more than two decades ago to provide online shoppers with fairly rudimentary product recommendations. The use of AI in retail has advanced substantially since then and is now an important staple for brands’ e-commerce technology stacks, driving…