Laura Barrett

Laura Barrett

For the last 30 years, Laura has worked for Soft Surroundings, most recently as President/CEO. She was instrumental in creating a lifestyle brand for and by women of all ages. Her leadership and expertise as a multi-channel merchant defined true omni-channel retail: catalog/direct mail/ brick and mortar/digital. Laura is a consumer centric pioneer and will be serving as an advisor to Columbus Consulting and its clients.
Is it Time for the Return of the Catalog?

Retailers have always been at the forefront of consumer needs. They know their markets and have adapted to meet them. From blade signs to the metaverse, retail has transformed itself over and over. But like many things, trends can be cyclical. And what used to work, then didn’t work, can ultimately work better than before.…