Retailers, particularly those in high throughput categories like footwear and apparel, are still feeling the effects of the inventory glut that started in 2022. The issue is so severe for some brands that the tactics being used to clear inventory have moved from desperate to dangerous. We’re already seeing brands offering 40 percent off site-wide…
Sherene Hilal
Everyone is unique, so why do many marketing initiatives treat everyone the same? The answer lies with identification. When retailers can’t identify shoppers, they have no choice but to lump them together in one undifferentiated group. Often, the issue is not that a retailer can’t identify site visitors, it's that its approach to identification isn’t…
Consumers willingness to adopt new products and try new experiences hasn’t merely increased; it’s reached an entirely new level of hyperadoption that retail brands are claiming they can’t keep up with. With consumers just as quick to try new brands as they are to walk away from ones they were once loyal to, retailers are…
Direct-to-consumer (D-to-C) retailers are officially gearing up for the most profitable time of the year. D-to-C has historically referred to just digitally native brands, but it now applies to every brand that's directly marketing to consumers to drive online revenue. While creative gift-giving campaigns geared toward customer acquisition tend to take center stage, D-to-C retailers…
