Peter McCall

Peter McCall

Peter McCall is Nfinite’s chief marketing officer. He was most recently Head of Marketing at Lilt, a Series C SaaS startup based in San Francisco that has raised more than $93 million in funding. Prior to Lilt, he led marketing for Manufacturing Cloud at Salesforce, the world’s largest SaaS company. Prior to Salesforce, he worked in product marketing, venture capital, and corporate strategy, all with a focus on SaaS.
How the 'Zero Consumer' is Inspiring Innovative Visual Imagery for Retail Success

Consumers' shopping expectations have skyrocketed. They effortlessly navigate through online channels, apps and websites to find the right product. They demand fast shipping, easy returns, sustainability and more, showing little loyalty and appreciation. According to McKinsey, these are today’s 'Zero Consumers.' In today's fast-paced world of online commerce, where every click and scroll counts, retailers…